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Frequently, customers ask us why content marketing is important. The answer is that content marketing helps build trust in your brand, your services or products. Forget about SEO (in the old sense of the word). Search engines don't just want backlinks. Search engines want good content, and so do your website's visitors.
If we could give one piece of advice to help you in your efforts to gain a footing on the web, it would be this: always be publishing good content. If you do, it will pay dividends. Your blog is the single most important part of a good content marketing strategy. Good blog writing that informs, educates or starts a conversation, will help your website perform better in search results and will establish you as an authority in your market.
Always be blogging ;-)
Web Content Writer Guy
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